Sometimes, a tool gets created without knowing just how it might be used and if it will be used at all.
Many new technologies fit into this category including Twitter. Twitter is a micro-messaging system that provides a way to communicate short messages, and share news, political events, fund raisers, increase awareness, and more (see https://en.wikipedia.org/wiki/Twitter).
Twitter has become a major communication tool that is easy to use (in some ways easier than email) and available to most Internet users. Perhaps the most challenging aspect is keeping the messages short. Originally messages were limited to 140 characters. This limit has been expanded to not only include more text but also images.
This tool is very popular in several countries. By the end of 2018 there were more than 321 million active Twitter users monthly, most of which were outside of the U.S. Nearly half of the US Twitter users are between 18 and 24. Heads up–there are three million female users in the Philippines—the highest of any country, and nearly six million male users in India! See Twitter User Statistics (https://blog.hubspot.com/marketing/twitter-stats-tips) for more details.
No big surprise but entertainers and politicians have a lot of ‘followers’, or in Twitter slang, ‘Tweeps.’ Wikipedia reported that in 2018, Justin Bieber and Katy Perry topped the charts with 108 million followers each, and Barack Obama blew this record with 112 million followers! https://en.wikipedia.org/wiki/List_of_Most-followed_Twitter_accounts.
This tool can be applied in several ways on even a small scale… like coordinating a meet up when shopping…”Meet me in the shoe section in 10. Big sale.” Works for me.